01 · Aral SuperCard · 2021
Launching a digital gift card
From plastic-only to a digital product — and its market debut.
Context
Aral’s fuel gift card existed only as physical plastic. The task: develop a digital SuperCard and change the underlying systemic infrastructure to support it.
What I did
Led the initiative as intermediary across every stakeholder — payment provider, POS vendor, IT security, the digital-card solution provider — and owned the market launch.
#1
Best-selling product & top revenue driver in 2021
+132 %
Total revenue vs. the prior year
3
Further products built on the new infrastructure
